The Bachelor of Science in Digital Marketing is a forward-looking undergraduate degree that explores the intersection of marketing, technology, and consumer behavior in the digital age. This four-year program equips students with a deep understanding of digital platforms, analytics, branding, online strategy, and customer engagement—essential competencies for thriving in today’s data-driven marketing environment.
Students will learn to design, implement, and manage marketing campaigns using tools such as social media, email, content creation, SEO, SEM, and analytics, while also developing foundational skills in economics, management, and strategic planning.
Degree Awarded: Bachelor of Science (BSc)
Duration: 4 years (8 semesters)
Total Credit Hours: 132
Language of Instruction: English
Delivery Format: In-person with access to digital resources through the LMS
Curricular Components:
Digital Marketing Core: 68 Credits (51.52%)
Business & Management Foundation: 40 Credits (30.30%)
General Education: 24 Credits (18.18%)
By the end of the program, students will be able to:
Develop integrated digital marketing strategies across multiple platforms
Analyze consumer behavior using data analytics and marketing research
Manage digital campaigns and measure ROI using leading technologies
Create and execute content-driven marketing initiatives
Apply ethical and regulatory standards in digital marketing contexts
Translate marketing insights into effective business growth strategies
Hands-on training with real-time digital campaigns
Emphasis on digital storytelling, branding, and performance marketing
Guest lectures and workshops from marketing professionals and entrepreneurs
Capstone project focused on launching a digital product or campaign
Exposure to global marketing platforms such as Meta, Google, TikTok, and LinkedIn
For Local Applicants
WASSCE or equivalent with credit passes in English and Mathematics
Background in business, ICT, or economics is an advantage
Personal essay and academic recommendation required
Admission interview (as applicable)
For International Applicants
Recognized secondary school qualification
Proof of English language proficiency (e.g., TOEFL/IELTS)
Immigration and visa compliance through the Ministry of Education
Graduates of the Digital Marketing program are prepared for roles including:
Digital Marketing Specialist
Social Media Strategist
SEO/SEM Manager
Content Marketing Manager
Data and Web Analyst
eCommerce Marketing Executive
Brand Communications Manager
Digital Consultant or Entrepreneur
This degree also serves as a strong foundation for further studies in marketing, communications, or business analytics.
Digital Marketing Simulation Lab
Marketing Innovation Studio for content creation and video editing
Access to Google Analytics, HubSpot, Canva, and SEO platforms
Dedicated Learning Management System (LMS)
Faculty and industry mentorship
Internship opportunities with local startups and global partners
In their final year, students work in teams to launch or scale a digital product or marketing campaign. Projects are reviewed by faculty and external marketing professionals. Internships are coordinated with digital agencies, media firms, NGOs, and startups to offer real-world learning and professional growth.
The BSc in Digital Marketing at Central University prepares students to lead innovation in Sierra Leone’s digital economy and beyond. As digital transformation reshapes how businesses communicate and grow, this program empowers students to be creators—not just consumers—of change.
📧 Contact Admissions: admissions@central.edu.sl
🌐 Website: www.central.edu.sl
📍 Campus Location: Mile 91, Sierra Leone